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More Bang for your Google Buck!

Recent news indicates that Google may be giving you more for your pay-per-click dollars, as they are experimenting with longer description lengths for their AdWords buyers.

According to a post on ThreadWatch, an email invitation from Google offers selected AdWords beta testers the opportunity to use up to 200 characters in the description field - up from the current limit of 70 characters - in a bid to improve click-through. The poster surmises that the move may presage "a concerted attack" on Yahoo's advertiser base - "After all, the extra chars were (IMO) one of Ys strongest differentiators from the AdWords product."

And a quote from the Google email: "We will alternate showing your regular ad text with the longer version of the text. We plan to experiment with slight layout variations of the longer ad text in order to determine which layout design will perform the best.

"Google Tests Longer AdWords Description"
SearchEngineLowdown.com
August 4, 2005

 

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Visit the eSearch Logistics Home Page Take a look at the latest news and editorials from eSearch Logistics Learn more about eSearch Logistics and the company's history eCards, eTrak, and website optimization are amoung a few of the web-based solutions offered by eSearch Logistics For help with any of our web-based products and services, visit our new help center View some of the works created by eSearch Logistics, including websites, eCards, Logo Design, and Favicons! contact eSearch Logistics to learn more about web tools, website quotes, etc. login to your eTrak help center - the one of the kind help guide with screenshots, helpful tips, and general information join the eSearch newsletter to learn more about web tools, technology, and general tips and tricks that are useful for business survival search engine optimization website design etrak - your business retention and mass mailing assistant! eCards - promote your business with every email you send!